Edinburgh Napier University / Southpoint Education International

BA Business and Management with Marketing (Top-up)

Study your Specialist BA flexibly in the Caribbean. Apply online today to see if you are eligible for this degree.

This is your chance to learn more about the innovative, online programmes offered by Edinburgh Napier University.

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Best priced UK online BA

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Edinburgh Napier University (ENU) holds the prestigious No. 1 ranking in the UK for value-added education (The Guardian). It has also been awarded the highest possible rating of 5 stars for Teaching, Employability, and Internationalisation by the QS World University Rankings 2024. Since 2012, Southpoint Education International has been the exclusive regional recruitment representative of the university. All degrees are exclusively awarded by Edinburgh Napier University.

The University offers industry-informed courses that expertly balance theory and practice, ensuring graduates are well-equipped for success in today’s competitive global job market. ENU has a renowned international reputation for the employability of its graduates.

Further enhancing its prestige, the Edinburgh Napier University Business School has achieved AACSB accreditation, placing it among the top 5% of Business Schools worldwide.


Understand database marketing.

Understand and further knowledge on a number of electronic media: email, websites and the internet, mobile marketing and other electronic media.

Understand Direct Marketing (DM) such as direct mail and telemarketing; also the use in DM of traditional media such as direct response advertising in newspapers and TV.

Course Information

The programme is studied fully online for a minimum of 1 year and maximum of 3 years. You will study a maximum of two modules at a time over each trimester, six modules in total.

Before you commence a module, we will provide you with a full guide to the University, your programme and the support this is available to you. In addition to the module materials you will receive support from online tutors as well as the online support teams, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.

The Edinburgh Napier University BA Business Management with Marketing (Top-up) programme provides you with a  broad foundation in business and helps you develop a range of skills across a number of business disciplines, to complement your previous studies and to help prepare you for the dynamic global business environment. The programme is aimed at holders of Associate degrees  or equivalent in a business related discipline. Holders of Associate degrees or equivalent in non- business disciplines would benefit instead from the BABE (Top-up).

Admission will be open to those who have successfully completed an Associate Degree or equivalent in a relevant area.

Some students may lack prior tertiary level qualifications however, if they can demonstrate that they have acquired 5 or more years of relevant professional experience they will be considered for direct entry to the Top-up. Applicants will need to provide a very detailed CV outlining relevant duties and responsibilities.

All the module learning materials are engaging, interactive and self- directed, and can be accessed by PC or tablet, plus available in pdf format. A Study Guide to each module text is provided which will guide you through the module text. These materials are supplemented by additional videos, links, podcasts etc, as well as weekly online support with the module leader. You will also have self-directed activity plus directed online discussion in study groups, to encourage online interaction with other students.

The modules you will complete over the BA Business Management (Top-up) with Marketing course are:

Organizational Change Management

20 Credits

Strategic Management in a Global Context

20 Credits

International Business

20 Credits

Direct & Digital Marketing

20 Credits

International Marketing

20 Credits

Leadership in Organisations

20 Credits

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