Edinburgh Napier University / Southpoint Education International

BA Business Management ‘Top-up’ Degree

BA Business Management (Top-up)

BA Business Management (Top-up) with Finance

BA Business Management (Top-up) with Hospitality

BA Business Management (Top-up) with HRM

BA Business Management (Top-up) with Marketing


Edinburgh Napier University

The Edinburgh Napier University Business School has achieved AACSB accreditation, which places us in the top 5% of Business Schools globally. 

The Edinburgh Napier University BA Business Management (Top-up) programme provides you with a broad foundation in business and helps you develop a range of skills across a number of business disciplines, to complement your previous studies, and to help prepare you for the dynamic global business environment. The programme is aimed at holders of Associate degrees or equivalent in a business related discipline. Holders of Associate degrees or equivalent in non-business disciplines would benefit instead from the BABE (Top-up).

The six modules for each stream in the Top-up (Final year) are:

BA Business Management (Top-up) (Online)

Specialism Route

Management (General)
With Marketing With
With Hospitality
Trimester 1 Organizational Change Management
Strategic Management in a Global Context
Trimester 2

International Business
Operations Management  
Direct & Digital Marketing
Corporate Risk Management
Human Resource Management  


Management of Hospitality Systems  
Trimester 3 Managerial Finance
Hospitality Business Development      
International Marketing
Leadership in Organisations
All modules are 20 credits and compulsory

























Before you commence a module, we will provide you with a full guide to the University, your programme, and the support that is available to you. In addition to the module materials, you will receive support from online tutors as well as the online support teams, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.

The programme is studied fully online for a minimum of one year and is 100% supported by Edinburgh Napier University Academics. You will study a maximum of two modules at a time over each trimester, six modules in total. The maximum duration of the programme is 3 years which allows you to study at your own pace. The modules are taught fully online and will enable you to complete the programme in one year and to then graduate with your UK degree.


(One year minimum)

Trimester 1

(15 weeks)

Trimester 2

(15 weeks)

Trimester 3

(15 weeks)


All the module learning materials are engaging, interactive and self-directed, and can be accessed by PC or tablet, plus available in pdf format. A Study Guide to each module text is provided which will guide you through the module text. These materials are supplemented by additional videos, links, podcasts etc. as well as weekly online support with the module leader. You will also have self-directed activity plus directed online discussion in study groups, to encourage online interaction with other students.

Earn a world class BABM (Top-up) for under $5,000.




    This module will critically assess theories of organisational culture and the psychological contract. It will analyse the principles of organisational development, and discuss the concepts of the learning organisation and knowledge management within the context of organisational change. A range of tools and techniques which can facilitate the change process, based on a number of theoretical models, will be examined.

  • OPERATIONS MANAGEMENT (General programme)

    This module provides you with a broad understanding of operations management and its role in the wider business context. It also considers in detail many topical and important operations management issues such as business improvement and global supply chain management. The module applies these operations management issues to all sectors, private and public, service and manufacturing.


    This module will provide you with concepts , analytical tools, and techniques to help you understand the complexities of strategic decision-making at various levels within the organisation – business, corporate, and international levels. In addition to providing you with the concepts and frameworks to analyse and understand how organisations develop and implement their strategic choices, the module aims to apply your learning to real company situations through the use of case studies.

  • INTERNATIONAL BUSINESS (all programmes)

    This module provides you with a broad understanding of international business and its role in the wider business context. It also considers detail many topical and important globalisation issues such as the current economic crisis, the role of quantitative easing and monetary systems. The module applies these international business issues to all sectors, private and public, service and manufacturing. By studying this module, you will develop a critical understanding of the complex nature of globalisation and of the vital role of international business management as a core competence for long-term organisational success.

  • INTERNATIONAL MARKETING (General, HRM and Marketing specialisms)

    This module allows you to develop a clear understanding of how marketing strategies are applied within the international business environment. You will initially be introduced to the concepts of the international marketing process and the environment that firms operate within. Then the focus will be on how firms develop marking strategies that are appropriate for the different markets they operate in. Finally, you will examine the implementation of activities through the marketing mix that will provide sustainable competitive advantage

  • MANAGERIAL FINANCE (Finance specialism)

    This module will cover the following: the analysis of published financial information and the management of working capital using investment, gearing and operational ratio analysis; the importance of cash flow and sources of funds; the use of cost classification and cost behaviour in the analysis of business performance and short-term decision making; budgeting for planning and control and the relevance of capital budgeting

  • DIRECT AND DIGITAL MARKETING (Marketing specialism)

    This module will cover the following: theory, principles, and practice of direct and digital marketing (D&DM); its impacts on marketing communications and marketing strategies and on current and evolving business models; D&DM strategy and planning, including budgeting; theory and practice of data-driven marketing, including the collection, basic structure and management of data for D&DM; data analysis, segmentation, profiling and targeting, the role of research and testing and the use of marketing databases in D&DM, the digital consumer and increasing customer control, D&DM media, including direct mail, telemarketing, direct response and advertising in conventional media, web-based, mobile and broadcast digital media; customer acquisition and retention, including customer relationship management, managing and evaluating campaigns; creative practices and strategies; data quality and data protection issues; international issues in D&DM

  • CORPORATE RISK MANAGEMENT (Finance specialism)

    This module will cover the following: features of risk, levels of risk, classification of risk, cost of risk, organisation of risk; essentials of risk management, risk identification methods, risk analysis and evaluation, physical and financial control methods; risk behaviour analysis, risk and decision making; loss prevention and reduction, loss accumulation; contingency planning, business continuity planning, disaster recovery concept and techniques; insurance and non-insurance transfer, limitations and constraints of insurance, advantages of insurance, risk financing, full and partial retention alternatives, captives; the emerging concept of enterprise risk management.


    The module examines the definitions and development of the HRM function and provides an overview of the range of areas in which it can make a contribution to the management of an organisation. It highlights the way in which these have been adapted or developed to meet the changing needs of organisations in recent years. The module focuses on introducing the HRM function; examining the HR functions of employee resourcing; employee recruitment and selection; and employee training and development strategies.


    This module will cover the following areas: nature and characteristics of hospitality products, and their relationship with the consumer; consideration of consumer behaviour and demand patterns, in context of existing and predicted business provision; issues entailed in effective market and product research, feasibility and evaluation; requirements for creative and effective design and delivery in hospitality products, including integration of quality and service; key role of distinctive and effective differentiation within hospitality industry; common ownership and operating models; best practice in planning, resourcing, operation, and control of hospitality operations, including performance appraisal and evaluation, and benchmarking; current issues and trends, and impacts of change, relating to hospitality business development.


    This module provides a stimulating programme of study that enables you to develop skills in the design and delivery of food, beverages, and accommodation products and services; as well as providing the theoretical input necessary to fully understand the effective planning and operation of a hospitality business from a management perspective.


    In this module, you will examine contemporary leadership and will develop an understanding of the role of a leader in: developing organisational success through consideration of managerial roles and decisions; the leadership of change; power and influence, ethical leadership; cross-cultural leadership; and leadership development. This will be examined in the context of significant organisational change.


The programme is studied fully online for a minimum of one year. You will study a maximum of two modules at a time over each trimester, six modules in total. The maximum duration of the programme is 3 years which allows you to study at your own pace.


All assessments are conducted online and normally comprise multiple choice questions plus a report, essay or similar. Examinations are not used for assessment.


Admission will be open to those who have successfully completed an Associate Degree or equivalent in a relevant area.


Some students may lack prior tertiary level qualifications however, if they can demonstrate that they have acquired 5 or more years of relevant professional experience they will be considered for direct entry to the Top-up. Applicants will need to provide a very detailed CV outlining relevant duties and responsibilities.

 If you have any questions, please contact us on (1) 239 444 4399. We are here to help.

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