BA Marketing Management (Top-up)

Course Information

Building on your previous experience and skills, you’ll develop your knowledge and understanding of marketing theory and the ability to apply this to practical situations. You’ll also establish critical,
analytical, creative and reflective approaches to marketing.

The online materials have been designed to support you to study at a place and pace which suits your needs. You may complete the course in 12 – 36 months, subject to your pace of study and module availability.

You’ll study six modules in total, with a maximum of two modules in each trimester. Further information can be found in the indicative module delivery schedule.

Engaging in the online learning materials and participating in the online discussions will enable you to exchange knowledge with fellow participants. While you’ll manage your own learning, you’ll be provided with guidance on how best to work with the online materials and the importance of reflection in order to meet the course objectives.

In addition to the module materials, you’ll receive full support from module leaders, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.

For the award of the BA Marketing Management you must successfully pass all six modules, giving a total of 120 credits. All modules are 20 credits.

The modules you will complete over the BA Marketing Management (Top-up) course are: