Edinburgh Napier University / Southpoint Education International

BA Marketing Management (Top-up)

Study your Specialist BA flexibly in the Caribbean. Apply online today to see if you are eligible for this degree.

This is your chance to learn more about the innovative, online programmes offered by Edinburgh Napier University.

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Best priced UK online BA

Flexible modular payments

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Edinburgh Napier University (ENU) holds the prestigious No. 1 ranking in the UK for value-added education (The Guardian). It has also been awarded the highest possible rating of 5 stars for Teaching, Employability, and Internationalisation by the QS World University Rankings 2024. Since 2012, Southpoint Education International has been the exclusive regional recruitment representative of the university. All degrees are exclusively awarded by Edinburgh Napier University.

The University offers industry-informed courses that expertly balance theory and practice, ensuring graduates are well-equipped for success in today’s competitive global job market. ENU has a renowned international reputation for the employability of its graduates.

Further enhancing its prestige, the Edinburgh Napier University Business School has achieved AACSB accreditation, placing it among the top 5% of Business Schools worldwide.

Overview

This BA Top-up course is the equivalent of the final year of a full-time Bachelors degree, delivered by us straight to your screen via online learning environment.

You’ll develop your knowledge and understanding of marketing theory and the ability to apply this to practical situations. You’ll also establish critical, analytical, creative and reflective approaches to marketing.

Delivered fully online you will have the opportunity to make a real difference in your career with minimum disruption to your work and personal life.

Course Information

Building on your previous experience and skills, you’ll develop your knowledge and understanding of marketing theory and the ability to apply this to practical situations. You’ll also establish critical,
analytical, creative and reflective approaches to marketing.

The online materials have been designed to support you to study at a place and pace which suits your needs. You may complete the course in 12 – 36 months, subject to your pace of study and module availability.

You’ll study six modules in total, with a maximum of two modules in each trimester. Further information can be found in the indicative module delivery schedule.

Engaging in the online learning materials and participating in the online discussions will enable you to exchange knowledge with fellow participants. While you’ll manage your own learning, you’ll be provided with guidance on how best to work with the online materials and the importance of reflection in order to meet the course objectives.

In addition to the module materials, you’ll receive full support from module leaders, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.

For the award of the BA Marketing Management you must successfully pass all six modules, giving a total of 120 credits. All modules are 20 credits.

The modules you will complete over the BA Marketing Management (Top-up) course are:

Marketing Research and Communications

20 Credits

Strategic Management In a Global Context

20 Credits

Creativity, Innovation and Enterprise

20 Credits

Brand Management

20 Credits

Direct and Digital Marketing

20 Credits

International Marketing

20 Credits

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