Edinburgh Napier University / Southpoint Education International

MBA (Events Management)

Study your Specialist MBA flexibly in the Caribbean. Apply online today to see if you are eligible for this degree.

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Edinburgh Napier University (ENU) holds the prestigious No. 1 ranking in the UK for value-added education (The Guardian). It has also been awarded the highest possible rating of 5 stars for Teaching, Employability, and Internationalisation by the QS World University Rankings 2024. Since 2012, Southpoint Education International has been the exclusive regional recruitment representative of the university. All degrees are exclusively awarded by Edinburgh Napier University.

The University offers industry-informed courses that expertly balance theory and practice, ensuring graduates are well-equipped for success in today’s competitive global job market. ENU has a renowned international reputation for the employability of its graduates.

Further enhancing its prestige, the Edinburgh Napier University Business School has achieved AACSB accreditation, placing it among the top 5% of Business Schools worldwide.

Overview

Introduce you to issues involved in the planning and management of business events.

Review a range of events (sporting, cultural, political, small and large, local and global) to illustrate their component elements and critical success factors

Introduce you to conceptual and analytical frameworks to evaluate management and governance issues surrounding the organisations and communities hosting them.

Course Information

ENU’s MBA programmes are accredited and internationally recognised. All assessments are assignments which are case study based taken from the comfort of your home. Throughout the entire course you will be supported by ENU professors, this course can be completed in a minimum of 18 months and a maximum of 4 years. The entry requirements for MBA are very flexible, applicants without a Bachelor’s degree but with sufficient Work/Management experience will be considered.

MBA Events Management consists of five core modules plus two specialized modules (International Business Event Management and International Festival and Event Management) plus Project.

International Business Event Management

The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: An introduction to the business event industry; suppliers; buyers; intermediaries and other organisations; planning a business event; staging a business event; Marketing business events; bidding for business events; impacts of business events;
current and future trends.

International Festival and Event Management

This module considers festival and event management, event development and processes as well as impacts on other organisations, regions or localities. The module covers a range of festivals and events within an international context from major multi-arts, sporting and religious events such as the Edinburgh Festival, Olympic Games, Commonwealth Games or World Expos to smaller ones and employs organisation theory to their study and the analysis of pressures and challenges faced by organisers. Current issues and trends in the festivals and events market and political economy are also appraised along the likely future demand and development of festivals and events worldwide.

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