Edinburgh Napier University / Southpoint Education International

MBA (Marketing)

Study your Specialist MBA flexibly in the Caribbean. Apply online today to see if you are eligible for this degree.

This is your chance to learn more about the innovative, online programmes offered by Edinburgh Napier University.

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Best priced UK online MBA

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Edinburgh Napier University (ENU) holds the prestigious No. 1 ranking in the UK for value-added education (The Guardian). It has also been awarded the highest possible rating of 5 stars for Teaching, Employability, and Internationalisation by the QS World University Rankings 2024. Since 2012, Southpoint Education International has been the exclusive regional recruitment representative of the university. All degrees are exclusively awarded by Edinburgh Napier University.

The University offers industry-informed courses that expertly balance theory and practice, ensuring graduates are well-equipped for success in today’s competitive global job market. ENU has a renowned international reputation for the employability of its graduates.

Further enhancing its prestige, the Edinburgh Napier University Business School has achieved AACSB accreditation, placing it among the top 5% of Business Schools worldwide.

Overview

Develop an understanding of how international marketing strategies are applied within the global business environment.

Understand how the macro environment can affect international marketing strategies whilst evaluating and analysing global marketing activities.

Develop knowledge on how to produce a global strategic marketing plan.

Course Information

ENU’s MBA programmes are accredited and internationally recognised. All assessments are assignments which are case study based taken from the comfort of your home. Throughout the entire course you will be supported by ENU professors, this course can be completed in a minimum of 18 months and a maximum of 4 years. The entry requirements for MBA are very flexible, applicants without a Bachelor’s degree but with sufficient Work/Management experience will be considered.

MBA Marketing consists of five core modules, two specialised modules (Global Marketing and Strategic Brand Management) plus Project.

Global Marketing

This module is split into 10 units studying the following: introduction to Global Marketing – A Strategic Perspective; the strategic marketing process and global marketing challenges; the global trading environment; the social and cultural diversity and complexity of globalisation; global market research and opportunity analysis; globalisation and market entry strategies; global product and service marketing; global channels of communication; pricing for global markets; the management of global distribution and logistics; global/international niche strategies for Small and Medium Size (SME) organisations; sustaining competitive advantage in a global environment.

Strategic Brand Management

Develop a critical understanding of strategic brand management theory and evaluate the value of such theory to organisations. Analyse the origin of popular brands; strategic brand management process; establishing brand position and values; choosing brand elements to built brand equity; the role of advertising and the Internet in brand development; the legal protection of brands; co-branding and brand conflict; developing brand equity measurement and management systems; managing brands in a global context and the not-for-profit sector.

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