Edinburgh Napier University / Southpoint Education International


Module Descriptors

MBA (General)

  • MANAGEMENT AND ORGANISATIONAL CHANGE (Core)

    The material covered in the module relates to two broad areas of study: the examination of organisational behaviour, including attitudes, perception, motivation, groups, teams and leadership; and understanding managerial processes, and the development of skills important in the management of people and processes – such as corporate social responsibility. Change management is increasingly important and therefore you will examine the topic by looking at both incremental and transformational change, and the importance of power, politics and conflict. Focusing on the behaviour of people in a work environment, the module places an emphasis on understanding the vital role and importance of people in the change management process. You will develop an understanding of the dynamics of working organisations in a rapidly evolving business environment, specifically the significance of organisational culture. This in turn develops your ability to plan and carry forward sustainable system-wide change programmes.

    Earn a world class MBA or MBM for under $10,000.

  • LEADING STRATEGIC DECISION MAKING (Core)

  • GLOBAL BUSINESS ECONOMICS AND FINANCE (Core)

  • BUILDING AND MARKETING HIGH PERFORMING ORGANISATIONS (Core)

  • MANAGING INNOVATION (Generalist MBA only)

  • CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT (Generalist MBA only)

  • Data Analysis for Business Decision-making* (Core)

  • MBA PROJECT

  • SPECIALISED MBA MODULES

    MBA (BANKING)

    Module: Global Finance

    The module will examine the structure and functions of the international monetary and financial system. It will analyse the development and the implications of the global financial marketplace. It will examine the functions, products, participants, operational arrangements of, and the linkages between, the money markets – short-term interest rate products, the foreign exchange market, the government and corporate bond markets, the equity capital markets and the international derivatives markets.

    Module: Financial Markets, Institutions & Banking

    The module will examine the financial system: functions, structure, intermediaries and globalisation Interest rates: theory, determinants of supply and demand, equilibrium rates, policies; financial markets: money, bond, equity and derivative markets, integration, infrastructures;financial institutions: insurance, savings, investment, asymmetric information, moral hazard interest and modern banks: organisational structure, activities, risks, regulation, failures, competitive issues.

    MBA (Events Management)

    Module: International Business Event Management

    The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: An introduction to the business event industry; suppliers; buyers; intermediaries and other organisations; planning a business event; staging a business event; Marketing business events; bidding for business events; impacts of business events;
    current and future trends.

    Module: International Festival and Event Management

    This module considers festival and event management, event development and processes as well as impacts on other organisations, regions or localities. The module covers a range of festivals and events within an international context from major multi-arts, sporting and religious events such as the Edinburgh Festival, Olympic Games, Commonwealth Games or World Expos to smaller ones and employs organisation theory to their study and the analysis of pressures and challenges faced by organisers. Current issues and trends in the festivals and events market and political economy are also appraised along the likely future demand and development of festivals and events worldwide.

    MBA (Finance)

    Module: Global Finance

    The module will examine the structure and functions of the international monetary and financial system. It will analyse the development and the implications of the global financial marketplace. It will examine the functions, products, participants, operational arrangements of, and the linkages between, the money markets – short-term interest rate products, the foreign exchange market, the government and corporate bond markets, the equity capital markets and the international derivatives markets.

    Module: Finance for Management Decision Making

    The module covers the following: objectives of accounting; the primary financial statements; profit versus cash and preparation of cash budgets; interpretation of financial statements using ratio analysis; management performance evaluation; short-term decision-making using cost classifications; capital investment appraisal methods; working capital management.

    MBA (Hospitality and Tourism Management)

    Module: Contemporary Issues in Hospitality Management

    This module studies demographic changes and trends in consumer demand and expectations. The increasing role and influence of the media. The emerging impact of globalisation. New growth sectors
    such as timeshare and cruising. Changes in operating patterns and supply chains. The growth in, and hospitality’s inter-relationship with, events and festivals. The nature of strategic alliances. The industry’s relationship with the environment and issues of sustainable development. Emerging marketing strategies and distribution challenges. Harnessing the full potential of the information and communication technologies. The changing nature of the hospitality workforce. Addressing terrorism and related safety and security issues. The emergence of an increasingly litigious culture.

    Module: International Business Event Management

    The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: An introduction to the business event industry; suppliers; buyers; intermediaries and other organisations; planning a business event; staging a business event; Marketing business events; bidding for business events; impacts of business events; current and future trends.

    MBA (HRM)

    Module: Contemporary HRM

    The module starts with a brief introduction to developing theory and current models of HRM, providing a framework for more detailed consideration of key operational areas: resourcing, development, performance management & reward, and the management of the employment relationship to minimise conflict and encourage employee engagement. Current issues such as work life balance, the management of diversity and International HRM are given particular focus.

    Module: HRM in an International Context

    After a brief introduction to models of national culture, the focus of the module is the HR issues and practices of organisations operating across national boundaries with a multi-cultural workforce. It covers a range of key HRM areas: global manpower planning, recruitment & selection; international performance management, training and development; comparative employment regulation, employee voice and the management of conflict; the ethical considerations specific to international operations. These are explored through the use of examples and cases drawn from a range of international contexts and MNC practice. Students are encouraged to reflect on the approach to HRM in their own culture/country and contribute to the consideration of similarity and difference.

    MBA (Leadership & Innovation)

    Module: Leadership, Learning & Development

    Leadership Learning and Development is concerned with enabling you to assess your own leadership skills and prior learning in respect to carrying out an organisational analysis. It will develop your higherlevel leadership skills and knowledge, enabling you to promote reflective management practice and make a positive contribution within an organisation and transfer these skills to new situations. You will commence your studies with a critical evaluation of the theories of leadership and management, which provides the context for examining learning and development processes and procedures. It examines external and internal influences and relationships on leadership development, with a particular emphasis on organisational learning and knowledge management. The module concludes with evaluating the individual-level development of enhanced personal competence and capability; and at the organisational level with enhanced effectiveness.

    Module: Managing Innovation

    The module content can be divided into two main components. Firstly, a discussion of key concepts and why innovation management is crucial in most organisations. Secondly, an examination of the leading practical theory related to innovation management, in particular, this will include an in-depth discussion of a conceptual model of innovation management. This model will outline the main contextual elements (e.g. innovation strategy, organisation structure, etc.) that affect the process of innovation management and also the process itself. This examination and discussion of innovation management will utilise materials (e.g. examples, cases, etc.) dealing with different kinds of innovation (e.g. product, service, internal systems and procedures, etc.) in a variety of organisations.

    MBA (Marketing)

    Module: Global Marketing

    This module is split into 10 units studying the following: introduction to Global Marketing – A Strategic Perspective; the strategic marketing process and global marketing challenges; the global trading environment; the social and cultural diversity and complexity of globalisation; global market research and opportunity analysis; globalisation and market entry strategies; global product and service marketing; global channels of communication; pricing for global markets; the management of global distribution and logistics; global/international niche strategies for Small and Medium Size (SME) organisations; sustaining competitive advantage in a global environment.

    Module: Strategic Brand Management

    Develop a critical understanding of strategic brand management theory and evaluate the value of such theory to organisations. Analyse the origin of popular brands; strategic brand management process; establishing brand position and values; choosing brand elements to built brand equity; the role of advertising and the Internet in brand development; the legal protection of brands; co-branding and brand conflict; developing brand equity measurement and management systems; managing brands in a global context and the not-for-profit sector.

    MBA (Health Management)

    Module: Governance & Accountability in Healthcare

    This module brings together the principles and practice of Governance in the healthcare environment at a strategic level. With a particular focus on Clinical Governance, it promotes an understanding of the accountability frameworks for professional and other healthcare staff. Emphasis will be placed on the key areas of policy and models of governance, risk management and safety, legal and ethical issues, evidence-based practice, quality and metrics and organisational culture and teamwork. This will help to develop an understanding of the dynamics of clinical governance in practice, at professional and organisational level, in a challenging setting that is demanding a consistently better quality of care in a more compassionate environment.

    Module: Health Policy & Public Involvement

    This module outlines the major aspects of health policy, public health issues and public involvement. In relation to health policy, it will explore the definition, translation of political vision into action and the formulation and implementation of policy that is for the benefits of staff, patients, and the public and that is responsive, flexible and patient-centred. The economics of healthcare will be explored and workforce policies will be examined, as they impact on the overall delivery of healthcare policy and strategy. Aspects of public health will focus on how the public is encouraged to stay healthy and to make lifestyle choices that contribute to improving the health of the nation. All of this will be underpinned by the need for public involvement at all levels of the care process and will emphasise the impact of strong public involvement at strategic level.

    MBA (Entrepreneurship)

    Module: Managing Innovation

    The module content can be divided into two main components. Firstly, a discussion of key concepts and why innovation management is crucial in most organisations. Secondly, an examination of the leading practical theory related to innovation management, in particular, this will include an in depth discussion of a conceptual model of innovation management. This model will outline the main contextual elements (e.g. innovation strategy, organisation structure, etc.) that affect the process of innovation management and also the process itself. This examination and discussion of innovation management will utilise materials (e.g. examples, cases, etc.) dealing with different kinds of innovation (e.g. product, service, internal systems and procedures, etc.) in a variety of organisations.

    Module: New Venture Planning

    The module covers the following: the importance of new businesses to a thriving economy, entrepreneurial thinking and aspirations; entrepreneurial role models, the business planning process; idea generation/development/evaluation; market identification including exposure to market players; researching the resources required including equipment, people, funding; segmentation/positioning & differentiation/targeting; developing the marketing mix (7 P’s); financial planning leading to development of financial statements and realistic related assumptions and growth aspirations of entrepreneurs.

    MBA (Logistics and Supply Chain Management)

    Module: Global Logistics and Supply Chains

    This module applies key concepts of logistics and supply chain management to provide you with an understanding of the strategic and operational roles of logistics in the global business environment. Emphasis is placed on global and pan-European systems for materials sourcing and product distribution, to enable you to learn how businesses configure their supply chains to compete in today’s major trading blocs. Early topics identify key issues in global logistics and contrast international and domestic logistics systems. Subsequent topics explore the main components of global supply chains and the logistics activities involved in their management.

    The module begins with an introduction to the characteristics of global logistics and a discussion of the role oflogistics in international business. The module then covers the development of international trade, regional trading blocs and the logistics implications. The rise of global marketing and global logistics is then addressed in the context of the international business environment, requiring the management and operation of inbound supplies and sourcing, manufacturing, global distribution channels, international transport and international order management. Contemporary issues arising out of the former that will be explored in the latter part of the module include the rise of e-logistics and new developments and organisational issues in developing European and global logistics systems.

    Module: Project Management

    The ability to manage projects is a key factor that influences successful managerial performance, and all organisations need managers equipped with such skills. Project management is the application of skills and knowledge to deliver the project objectives. The aim of this module is to provide students with an overview of the theoretical and practical tools needed to successfully manage projects. This module offers the framework and tools necessary to prepare participants for better decision-making in their future managerial roles. By using an analytic approach and relating ideas to the basic principles of project management, it will provide an introduction to the basic principles for thinking clearly about managerial problems and dilemmas when successfully managing projects through their complete life cycle. The module will introduce project selection and portfolio management techniques. The project life cycle: time, costs and quality, will be reviewed along with scope management. Issues around team building, conflict and negotiation will be explored and the evaluation of finished projects will be considered by reviewing success criteria, success factors and performance indicators.

    MBA (Project Management)

    Module: Project Management

    The ability to manage projects is a key factor that influences successful managerial performance, and all organisations need managers equipped with such skills. Project management is the application of skills and knowledge to deliver the project objectives. The aim of this module is to provide students with an overview of the theoretical and practical tools needed to successfully manage projects. This module offers the framework and tools necessary to prepare participants for better decision-making in their future managerial roles. By using an analytic approach and relating ideas to the basic principles of project management, it will provide an introduction to the basic principles for thinking clearly about managerial problems and dilemmas when successfully managing projects through their complete life cycle. The module will introduce project selection and portfolio management techniques. The project life cycle: time, costs and quality, will be reviewed along with scope management. Issues around team building, conflict and negotiation will be explored and the evaluation of finished projects will be considered by reviewing success criteria, success factors and performance indicators.

    Module: Managing Innovation

    The module content can be divided into two main components. Firstly, a discussion of key concepts and why innovation management is crucial in most organisations. Secondly, an examination of the leading practical theory related to innovation management, in particular, this will include an in depth discussion of a conceptual model of innovation management. This model will outline the main contextual elements (e.g. innovation strategy, organisation structure, etc.) that affect the process of innovation management and also the process itself. This examination and discussion of innovation management will utilise materials (e.g. examples, cases, etc.) dealing with different kinds of innovation (e.g. product, service, internal systems and procedures, etc.) in a variety of organisations.

    MBA (Information Systems Strategy and Governance)

    Module: Strategic Information Systems Management

    This module will assess the evolving role of strategic IS/IT systems; management of strategic IS/IT systems; Processes for developing effective IS/IT strategies; the alignment of IS/IT strategies with business strategies; innovating with IS/IT systems; strategic IS/IT systems for competitive advantage; tools & techniques for building IS/IT strategic capabilities; evaluating & justifying IS/IT systems; managing a portfolio of IS/IT applications; positioning & managing strategic IS/IT systems.

    Module: Security Audit & Compliance

    The aim of the module is to let you develop a deep understanding of the framework that information security operates in, and to give you an opportunity to express this in the form of professional written reports. Topics covered include: an overview of relevant laws and regulations: national and international, covering Data Protection, computer misuse and other legal issues. The relation between governance models and frameworks including: ISACA’s COBIT and ISO Standards (ISO27000 in particular); the role of the professions; difference between audit, forensics and security management. Professional ethics and codes of practice; risk management, contingency and continuity planning; understanding and application of the COBIT domains.


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