Edinburgh Napier University / Southpoint Education International

MSc Business Management (MBM) Hospitality and Tourism

Study your Specialist MBM flexibly in the Caribbean. Apply online today to see if you are eligible for this degree.

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Edinburgh Napier University (ENU) holds the prestigious No. 1 ranking in the UK for value-added education (The Guardian). It has also been awarded the highest possible rating of 5 stars for Teaching, Employability, and Internationalisation by the QS World University Rankings 2024. Since 2012, Southpoint Education International has been the exclusive regional recruitment representative of the university. All degrees are exclusively awarded by Edinburgh Napier University.

The University offers industry-informed courses that expertly balance theory and practice, ensuring graduates are well-equipped for success in today’s competitive global job market. ENU has a renowned international reputation for the employability of its graduates.

Further enhancing its prestige, the Edinburgh Napier University Business School has achieved AACSB accreditation, placing it among the top 5% of Business Schools worldwide.

Overview

Understand and appreciate the extensive range of contemporary issues facing hospitality organisations across the world.

Enhance your ability to critically review the impacts of such issues and trends upon the international hospitality business sector.

Introduce you to the issues involved in the planning and management of business events and will be supported by the use of international examples.

Course Information

ENU’s MBM programmes are accredited and internationally recognised. All assessments are assignments which are case study based taken from the comfort of your home. Throughout the entire course you will be supported by ENU professors, this course can be completed in a minimum of 18 months and a maximum of 4 years.

MBM Hospitality and Tourism consists of five core modules, two specialised modules (Contemporary Issues in Hospitality Management and International Business Event Management) plus Dissertation.

Contemporary Issues in Hospitality Management

This module studies demographic changes and trends in consumer demand and expectations. The increasing role and influence of the media. The emerging impact of globalisation. New growth sectors such as timeshare and cruising. Changes in operating patterns and supply chains. The growth in, and hospitality’s inter-relationship with, events and festivals. The nature of strategic alliances. The industry’s relationship with the environment and issues of sustainable development. Emerging marketing strategies and distribution challenges. Harnessing the full potential of the information and communication technologies. The changing nature of the hospitality workforce. Addressing terrorism and related safety and security issues. The emergence of an increasingly litigious culture.

International Business Event Management

The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: An introduction to the business event industry; suppliers; buyers; intermediaries and other organisations; planning a business event; staging a business event; Marketing business events; bidding for business events; impacts of business events; current and future trends.

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