Edinburgh Napier University / Southpoint Education International


Module Descriptors

MBM (General)

  • ORGANISATIONAL CHANGE AND MANAGEMENT (Core)

    This module focuses on the behaviour of people at work by placing an emphasis on understanding the vital importance of managing change and culture. It covers two broad areas, namely: 1. Organisational Behaviour: attitudes; perception; motivation; groups and teams; leadership; management of transformational change; power, politics and conflict; and 2. Managerial Process and Skills: activities designed to develop skills relating to the management of people, including corporate social responsibility By the end of the module you will have developed an appreciation of the dynamics of working organisations in a rapidly evolving business environment by planning and carrying forward system-wide change programmes.

    Earn a world class MBA or MBM for under $10,000.

  • LEADERSHIP, STRATEGY AND INNOVATION (Core)

  • CREATING BUSINESS EXCELLENCE AND MARKETING (Core)

  • BUSINESS ECONOMICS AND FINANCE IN A GLOBAL ENVIRONMENT (Core)

  • MANAGING INNOVATION (Generalist MBM only)

  • CONTEMPORARY ISSUES IN STRATEGIC MANAGEMENT (Generalist MBM only)

  • RESEARCH METHODS (Core)

  • DISSERTATION

  • SPECIALISED MBM MODULES

    MBM (Finance)

    Module: Global Finance

    The module will examine the structure and functions of the international monetary and financial system. It will analyse the development and the implications of the global financial marketplace. It will examine the functions, products, participants, operational arrangements of, and the linkages between, the money markets – short-term interest rate products, the foreign exchange market, the government and corporate bond markets, the equity capital markets and the international derivatives markets.

    Module: Finance for Management Decision Making

    The module covers the following: objectives of accounting; the primary financial statements; profit versus cash and preparation of cash budgets; interpretation of financial statements using ratio analysis; management performance evaluation; short-term decision-making using cost classifications; capital investment appraisal methods; working capital management.

    MBM (Hospitality and Tourism)

    Module: Contemporary Issues in Hospitality Management

    This module studies demographic changes and trends in consumer demand and expectations. The increasing role and influence of the media. The emerging impact of globalisation. New growth sectors such as timeshare and cruising. Changes in operating patterns and supply chains. The growth in, and hospitality’s inter-relationship with, events and festivals. The nature of strategic alliances. The industry’s relationship with the environment and issues of sustainable development. Emerging marketing strategies and distribution challenges. Harnessing the full potential of the information and communication technologies. The changing nature of the hospitality workforce. Addressing terrorism and related safety and security issues. The emergence of an increasingly litigious culture.

    Module: International Business Event Management

    The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: An introduction to the business event industry; suppliers; buyers; intermediaries and other organisations; planning a business event; staging a business event; Marketing business events; bidding for business events; impacts of business events; current and future trends.

    MBM (HRM)

    Module: Contemporary HRM

    The module starts with a brief introduction to developing theory and current models of HRM, providing a framework for more detailed consideration of key operational areas: resourcing, development, performance management & reward, and the management of the employment relationship to minimise conflict and encourage employee engagement. Current issues such as work life balance, the management of diversity and International HRM are given particular focus.

    Module: HRM in an International Context

    After a brief introduction to models of national culture, the focus of the module is the HR issues and practices of organisations operating across national boundaries with a multi-cultural workforce. It covers a range of key HRM areas: global manpower planning, recruitment & selection; international performance management, training and development; comparative employment regulation, employee voice and the management of conflict; the ethical considerations specific to international operations. These are explored through the use of examples and cases drawn from a range of international contexts and MNC practice. Students are encouraged to reflect on the approach to HRM in their own culture/country and contribute to the consideration of similarity and difference.

    MBM (Marketing)

    Module: Global Marketing

    This module is split into 10 units studying the following: introduction to Global Marketing – A Strategic Perspective; the strategic marketing process and global marketing challenges; the global trading environment; the social and cultural diversity and complexity of globalisation; global market research and opportunity analysis; globalisation and market entry strategies; global product and service marketing; global channels of communication; pricing for global markets; the management of global distribution and logistics; global/international niche strategies for Small and Medium Size (SME) organisations; sustaining competitive advantage in a global environment.

    Module: Strategic Brand Management

    Develop a critical understanding of strategic brand management theory and evaluate the value of such theory to organisations. Analyse the origin of popular brands; strategic brand management process; establishing brand position and values; choosing brand elements to build brand equity; the role of advertising and the Internet in brand development; the legal protection of brands; co-branding and brand conflict; developing brand equity measurement and management systems; managing brands in a global context and the not-for-profit sector.

    MBM (Logistics and Supply Chain Management)

    Module: Global Logistics and Supply Chains

    This module applies key concepts of logistics and supply chain management to provide you with an understanding of the strategic and operational roles of logistics in the global business environment. Emphasis is placed on global and pan-European systems for materials sourcing and product distribution, to enable you to learn how businesses configure their supply chains to compete in today’s major trading blocs. Early topics identify key issues in global logistics and contrast international and domestic logistics systems. Subsequent topics explore the main components of global supply chains and the logistics activities involved in their management.

    The module begins with an introduction to the characteristics of global logistics and a discussion of the role of logistics in international business. The module then covers the development of international trade, regional trading blocs and the logistics implications. The rise of global marketing and global logistics is then addressed in the context of the international business environment, requiring the management and operation of inbound supplies and sourcing, manufacturing, global distribution channels, international transport and international order management. Contemporary issues arising out of the former that will be explored in the latter part of the module include the rise of e-logistics and new developments and organisational issues in developing European and global logistics systems.

    Module: Project Management

    The ability to manage projects is a key factor that influences successful managerial performance, and all organisations need managers equipped with such skills. Project management is the application of skills and knowledge to deliver the project objectives. The aim of this module is to provide students with an overview of the theoretical and practical tools needed to successfully manage projects. This module offers the framework and tools necessary to prepare participants for better decision-making in their future managerial roles. By using an analytic approach and relating ideas to the basic principles of project management, it will provide an introduction to the basic principles for thinking clearly about managerial problems and dilemmas when successfully managing projects through their complete life cycle. The module will introduce project selection and portfolio management techniques. The project life cycle: time, costs and quality, will be reviewed along with scope management. Issues around team building, conflict and negotiation will be explored and the evaluation of finished projects will be considered by reviewing success criteria, success factors and performance indicators.

    MBM (Project Management)

    Module: Project Management

    The ability to manage projects is a key factor that influences successful managerial performance, and all organisations need managers equipped with such skills. Project management is the application of skills and knowledge to deliver the project objectives. The aim of this module is to provide students with an overview of the theoretical and practical tools needed to successfully manage projects. This module offers the framework and tools necessary to prepare participants for better decision-making in their future managerial roles. By using an analytic approach and relating ideas to the basic principles of project management, it will provide an introduction to the basic principles for thinking clearly about managerial problems and dilemmas when successfully managing projects through their complete life cycle. The module will introduce project selection and portfolio management techniques. The project life cycle: time, costs and quality, will be reviewed along with scope management. Issues around team building, conflict and negotiation will be explored and the evaluation of finished projects will be considered by reviewing success criteria, success factors and performance indicators.

    Module: Managing Innovation

    The module content can be divided into two main components. Firstly, a discussion of key concepts and why innovation management is crucial in most organisations. Secondly, an examination of the leading practical theory related to innovation management, in particular, this will include an in depth discussion of a conceptual model of innovation management. This model will outline the main contextual elements (e.g. innovation strategy, organisation structure, etc.) that affect the process of innovation management and the process itself. This examination and discussion of innovation management will utilise materials (e.g. examples, cases, etc.) dealing with different kinds of innovation (e.g. product, service, internal systems and procedures, etc.) in a variety of organisations.


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