Edinburgh Napier University / Southpoint Education International

MBA Business Analytics

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Edinburgh Napier University (ENU) holds the prestigious No. 1 ranking in the UK for value-added education (The Guardian). It has also been awarded the highest possible rating of 5 stars for Teaching, Employability, and Internationalisation by the QS World University Rankings 2024. Since 2012, Southpoint Education International has been the exclusive regional recruitment representative of the university. All degrees are exclusively awarded by Edinburgh Napier University.

The University offers industry-informed courses that expertly balance theory and practice, ensuring graduates are well-equipped for success in today’s competitive global job market. ENU has a renowned international reputation for the employability of its graduates.

Further enhancing its prestige, the Edinburgh Napier University Business School has achieved AACSB accreditation, placing it among the top 5% of Business Schools worldwide.

Overview

In today’s data-driven world, businesses are eagerly seeking individuals with the expertise to extract meaningful insights from the vast amounts of data available to them. Our MBA (Business Analytics) equips you with the knowledge, skills, and practical experience needed to become a business-ready analytics professional.

You’ll gain the knowledge and practical experience to effectively utilise descriptive, prescriptive, and predictive analytics to make sound business decisions and drive success within any organisation.

Course Details

In today’s data-driven world, businesses are eagerly looking for individuals with the expertise to extract meaningful insights from the volumes of data now available to them. Our MBA Business Analytics program offers an innovative curriculum designed for those aiming for leadership and managerial roles in the domain of business and equips you with the data analytics knowledge, skills, and hands-on experience you need to succeed. This programme aims to develop your interest, knowledge, and understanding of Business Administration and Analytics to:

  • Enable the advanced study of organisations, focusing on the role of leaders and managers in determining the organisation’s mission, vision, and strategic direction.
  • Develop critical reflection and engagement skills to understand, apply, and challenge the relevance of academic theories in a rapidly changing business context.
  • Enhance your insights, critical thinking, and management skills necessary to function effectively in a management role, broadening your perspective beyond the limitations of your own experience.
  • Improve your interpersonal, team-working, and cross-cultural skills, enabling you to work more effectively with employees and customers.
  • Advance your knowledge and skills aligned with your career and professional development plans and goals.
  • Foster business analytics skills by providing a strong foundation in data analysis, machine learning, AI and ethics.
  • Learn to leverage big data and predictive analytics to drive decision-making processes, optimise business operations, and generate original solutions to management problems.
  • Gain proficiency in using analytical tools and software to interpret complex data sets and present actionable insights for strategic planning and performance improvement.

 

A key design thread linking the program’s modules is the development of performative competency. Together, the modules you study will develop your ability as a  ‘business-ready’ analytics professional who can choose the best techniques to address different business problems, formulate models with software and programming tools, and interpret and then persuasively communicate findings to both a technical or lay audience.

 

Prescriptive Analytics

Organisations face countless complex decisions daily. To operate efficiently and plan effectively, finding the best solutions is critical. Prescriptive Analytics are modelling techniques and software tools that help organisations determine the best course of action. This module equips you with powerful prescriptive analytics techniques to optimise decision-making in your organisation. You will learn how to appraise optimisation problems, evaluate and apply appropriate techniques, and communicate your findings effectively to non-technical stakeholders.

Machine Learning, AI and Ethics

Artificial intelligence (AI), machine learning, and ethics are crucial to changing business models and decision-making. AI is changing businesses and the way they work. Businesses are facing new technological solutions connected with big data and advanced analytics. This module aims to introduce you to how we can use AI in different businesses connected with analytics. You will be exposed to different areas of AI and analytics, like business intelligence, concepts, drivers, and major technologies of AI, including machine learning techniques, deep learning, robotics, the internet of things, etc. You will learn about the different types and methods of machine learning and how businesses have applied machine learning successfully. In addition, you will be able to understand the role of risk and ethics within AI, and how AI, machine learning and ethics have an impact on the performance of organisations. You will understand the different types of models, what kind of business questions they help answer, or what kind of opportunities they can uncover. By the end of this module, you will have a foundational understanding of AI in business and be able to apply these technological solutions to your business environment.

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